Industry Performance Analyser of Tourism (IPAT)

• FAQ
• Login

See your figures as facts. Discover how your business is tracking. Join the IPAT initiative - the online Industry Performance Analyser of Tourism - to provide and view data for indicates of tourism industry trends in Canberra and the region. It'll take less than five minutes a month of your time.

IPAT is an online system for collecting data from tourism businesses, and reporting that data back to businesses in individual and aggregated form. It allows business users to systematically monitor the performance of their business by providing:

• Quick indicators of trends in the industry
• Access to cross-sector comparisons
• Evaluation of the impact of marketing campaigns
• Measuring the impact of shocks as they occur
• The ability to monitor visitor numbers on a monthly basis
• Using it as a benchmark for your business.

Terms and conditions

View the IPAT terms and conditions. ( PDF 49Kb)