Corporate

Australian Capital Tourism leads the ACT and capital region tourism industry to create and implement a range of marketing and development programs that will significantly increase the economic return from domestic and international visitation.

We aim to:

• increase awareness of the ACT and region, and change negative perceptions in target markets;
• increase brand awareness;
• increase visitor numbers in both domestic and international markets;

To the general public, we provide comprehensive visitor information and reservation services through the Canberra and Region Visitors Centre (CRVC) and via the visitcanberra.com.au website. We provide services to industry by implementing programs that assist stakeholders and partners to enhance their businesses through partnership programs, advertising opportunities and marketing collateral.

• Corporate Reports
  Reports include Domestic Marketing and Sales Plan, Our Industry - Our Future: 2006 and Beyond, Annual and Quarterly Reports.
• Ministerial Advisory Council
  The broad role of the Council is to engage with the wider industry to seek views on the many issues that impact any business involved in tourism.