Advertising Campaigns - 2008

Brand Advertising Campaign 2008

Australian Capital Tourism's 2008 advertising activity began with the first burst of brand campaign activity, which ran from March-April.

This included TVC, print and on-line to markets in the geographic regions of Sydney, Regional NSW, Qld and SA.

Brand & Virgin Blue coop campaign update ( PDF 565Kb)
  

Ski Canberra Campaign 2008

Australian Capital Tourism is producing an integrated campaign designed to encourage ski traffic from Sydney, Northern NSW, South East Queensland and Adelaide regions travelling to and from the NSW ski fields to break their trip and overnight in Canberra either on the way, on their return or both over the ski period of June - August 2008.

The campaign aims to encourage those travellers to not only stay the night(s), but to also spend a day or two taking in the many attractions Canberra has to offer.

Ski Canberra Campaign ( PDF 107 Kb)