Road Safety Advertising

Road safety advertising in the ACT targets specific road safety issues and can be seen in print advertising, on radio, on TV and in web based programs.

Recent Road Safety Programs:

Share the Road

Launched by Attorney General, Simon Corbell, this new road safety program is intended
to encourage all ACT road users to 'Share the Road'.

Each year, an average of 14 people are killed and 565 people are injured through crashes on ACT
roads. Many of these crashes could be avoided if drivers and riders took a more careful approach to their
driving and riding.

The "Share the Road" road safety program focuses on vulnerable road users such as pedestrians,
cyclists and motorcyclists. It shows potentially dangerous situations commonly encountered in the ACT,
and then demonstrates how appropriate behaviour reduces the risks.

The current program focuses on road user behaviour affecting cyclists in green lanes, buses at bus stops,
tailgating and pedestrians at crossings.

The Share the Road campaign includes television and cinema and roadside variable message signs.

Launched on the 30th September the program will run for all of October 2011, with a second
campaign planned for early 2012.

Pedestrians at Crossings and space for Motorcyclists

The Share the Road advertisments consist of a series of 15 second segements which are also joined to make a pair of 30 second segments.

Examples of the TV advertisements can be found here:

15 second advertisments:

Pedestrian Crossing (wmv 3.44KB)	Cyclists (wmv 3.145KB)
Motorcyclists (wmv 3.210KB)	Bus stops (wmv 2.963KB)

Media Release ( 123KB)

Bus stops and Cyclists in Green lanes

Driver Distraction (Mobile Phones)

This television road safety campaign targets the dangers of driver distraction – in this case talking on a hand-held mobile phone.
It is against the law for drivers to use a hand-held phone while driving because of the increased crash risks.

Driving is a complex task - If you answer a call while driving, even if briefly to say that you will call back; those few brief distracted seconds can make the difference between life and death.

The campaign was produced locally, was run originally throughout May 2010 on WIN TV, Prime TV, Channel Ten, One HD and Go.

Television advertisement (wmv 1.9MB)

In addition two radio advertisements provide a further reinforcement of the message:

30 second Driver distraction advertisement (944kb mp3)
15 second Driver distraction advertisement (476kb mp3)

Choices

Speed (40kmh in School Zones)

This road safety campaign reminds all road users that during the school term, between 8am and 4pm, the school zone speed limit is 40kmh.

This campaign used print and radio advertisments and will be run in the first week/s of the school term.

40kmh school zone from 8am to 4pm in the ACT

"Drink OR Drive"

The anti drink driving campaign was launched by Chief Minister and Minister for Transport, Jon Stanhope on the 9th December 2009.

The campaign placed the slogan "Drink OR Drive" on barmats, coasters and posters in selected licenced venues and on a number of ACTION buses (sides and back) as well as the ACT Policing RBT vehicle.

Radio advertisements also carried the message which challenges the community that while it is acceptable to drink, it is not acceptable to drink and drive.

"It's really that simple. Take a taxi, take a bus, call a friend or agree on a designated driver. You have a choice - Drink OR Drive."

Drink OR Drive barmat

Radio advertising for the Drink OR Drive campaign:
- Male speaker making a choice (943kb mp3)
- Female speaker making a choice (943kb mp3)

Speed (50kmh) - A new road safety campaign which aimed to remind Canberrans to slow down in residential streets and to obey the 50 km/h default speed limit was launched by Chief Minister and Minister for Transport Jon Stanhope on the 5th November 2009.

The campaign consisted of TV, radio and print advertisments - a copy of the TV advertisment can be downloaded here:

Two formats for the TVC are available:

Speed (50kmh) TVC (.m4v 5.53Mb) or
Speed (50kmh) TVC (.wmv 3Mb)

The radio advertisement can be found here:

Speed (50kmh) radio (.mp3 943kb)

A Bicycle Safety program - "Lights Helmet Action" was run through the 2009 winter months to encourage bicycle riders to use their lights. A copy of the advertisement can be downloaded here.
- Lights Helmet Action ( PDF 1,612Kb)

Helmet and Lights for Bicycle Safety

Holiday Travel - For December 2008 and January 2009, a joint campaign was run to remind ACT drivers of the dangers of speed, fatigue and drink driving over the holiday period, with a particular focus on the summer traffic between the ACT and the NSW South Coast via the Kings Highway.

Two of the key print advertisements can be downloaded here: